Read anything on marketing automation and you get the impression it’s guaranteed to skyrocket your business growth. Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention […]
Advanced Blog Post Editing: How to Fix Structural Issues
What makes writing “good”? Is it using the right word every time? Making it sound poetic and lyrical? Being creative and coming up with a combination of words that’s never been strung together before? I’d argue that all those are totally irrelevant if you’re a blogger. We’re not poets or playwrights. We’re more like architects […]
Mistakes Are Good & Necessary
I used to feel bad about being a “quitter”. I’ve quit a LOT of things. Hobbies, memberships, jobs, gyms, courses, schools, volunteer work, the list goes on. It took me a long time to realize that I could only quit so many things because I’m always trying new things! And that it’d be impossible to […]
The #1 Reason You Write Too Slow
I don’t believe in writer’s block. If you’re stuck and can’t write, then there’s something wrong with your process. I’ve been writing professionally for over a decade and have worked with dozens of writers. And whenever they have an issue with “writer’s block” or writing too slow, it’s usually for one reason: They’re trying to […]
You Don’t Need to Put Up With Jerk Geniuses
The “jerk genius” (or Insufferable Genius as TVTropes has named it) is such an overused trope in fiction that people take it as true in real life, too. Have you ever worked with someone who was supposedly AMAZING at their job – a real creative genius – but also a workplace bully or just an […]
