Read anything on marketing automation and you get the impression it’s guaranteed to skyrocket your business growth.
Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue.https://neilpatel.com/blog/marketing-automation-tools/
No longer experimental technology, marketing automation tools are now an essential resource for B2C and B2B marketing and sales departments looking to grow their business.https://technologyadvice.com/marketing-automation/
It allows you to easily attract new users, convert them into leads, and nurture them through the sales funnel. There aren’t any surprises along the way or contacts being lost without you realizing it.https://www.impactbnd.com/blog/marketing-automation
Wow! Sounds like I can buy some software, flip a switch, and suddenly have all the time in the world to focus on higher-level tasks.
As much as everyone likes to tout the magic of technology these days, the truth is that there is no such thing as true artificial intelligence yet.
AI and automation only regurgitate what they’re fed.
- Google’s AI thinks women wearing masks have mouths covered with duct tape
- Amazon scraps secret AI recruiting tool that showed bias against women
- Many Facial-Recognition Systems Are Biased, Says U.S. Study
What does this have to do with marketing automation?
Automation isn’t a cure-all panacea that magically gives you free time to take your business to the next level.
Automation can only replicate your existing processes at scale.
Automating before you’re ready will multiply any errors and result in missed opportunity costs.
First find what works best, then scale it. Don’t get it backwards.